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Event Details
CalSPRA's 2010 fall conference is designed to help school PR professionals thrive in difficult times. An unrelenting state budget crisis means we're in for another challenging year ahead. Don't
miss this great opportunity to get the skills and tools you need to keep the messages positive in a negative PR environment.
New this year: We've brought back the communications contest awards ceremony, in a slightly different format with some fun new twists. It's time to celebrate our good work!
Wednesday, October 27
1:00 p.m.: Registration
1:30 p.m.: Social Media Dos and Don'ts—Trent Allen, Director of Information and Communication, San Juan USD
A hands-on session on effectively using social media tools to communicate with stakeholders and developing social media use policies.
3:45 p.m.: Sharing Good News During the Budget Blues—Linda Zintz, Communications Director, San Diego USD
San Diego USD is actively engaging stakeholders through social media and Web 2.0 tools. Get tips for keeping your district's message positive in the era of Facebook & Twitter.
6:00 p.m.: Networking Reception
6:30 p.m.: Awards Banquet & Ceremony
Thursday, October 28
8:00 a.m.: Registration, Breakfast &
Networking
9:00 a.m.: Keynote Speaker—Matt Emerzian, Every Monday Matters
Matthew Emerzian created Every Monday Matters (EMM) to communicate that it is the plain, simple, ordinary individual, either acting alone or together with others, who can change the world. EMM promotes the fact that people have the power. People matter and they have the power to make change. Like voting in an election, every vote counts. No matter how big or small the actions, they matter. You'll be inspired by Matt's approach to community engagement.
10:15 a.m.: Stories from Trenches—How to Be Proactive in a Budget Crisis
A panel
discussion with PIOs on media relations and other strategies that are
effective in communicating budget issues. Moderated by Frank Kwan,
Director of Communications, Los Angeles County Office of Education. Panelists: Angela Burrell, Santa Ana USD; Ian Hanigan, Irvine USD; Binti Harvey, Pasadena USD; Tim McGilivray, Pomona USD.
Noon: Lunch
1:00 p.m.: CPR for the Toxic Workplace—Tom DeLapp, Communication Resources for Schools
Schools are a “people business,” but are some of your people behaving like a virus and plaguing your district’s effectiveness? This fast-paced, humorous interactive session offers practical techniques for dealing with the various types of difficult people that can negatively affect your district’s image, reputation and brand. Learn how workplace bullies, hostile aggressive personalities, passive subverters, time bandits and psychic vampires may be sucking the life out of your best laid plans. Through small group exercises, you will explore how C.P.R. (Communication, Protocols and Responses) can help de-tox your professional environment.
3:00 p.m.: Communications Planning—Hands-on Session
Do you need to re-tool or begin your communications plan? Seasoned CalSPRA pros will be on hand to allow one-on-one or small group review of your plan.
Hotel Information:
The Ayres Hotel & Suites Costa Mesa-Newport Beach is conveniently located near John Wayne (Orange County) Airport and major freeways. Hotel offers free airport shuttle, parking and breakfast buffet.
A limited number of rooms has been reserved at the special CalSPRA rate of $84 plus tax for single occupancy or $94 plus tax for double occupancy. Suites
are also available at the special rate of $104 plus tax. Reservations must be made by Oct. 13 to get the special rate. To reserve your room, call 800-322-9992 and ask for the CalSPRA rate.
When & Where
Ayres Hotel & Suites
325 Bristol Street
Costa Mesa,
CA 92626
Wednesday, October 27, 2010 at 1:30 PM - Thursday, October 28, 2010 at 4:00 PM (PT)
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